In this Episode of Lady Brains, Eugene's Zöe Milgrom joins the pod to talk about co-founding Eugene, whose ambition is to make genetic testing available to everyone.
Zoe began her career as a genetic counsellor; she decoded complex information for patients about their genetic conditions and provided emotional and psychosocial support for a genetic diagnosis.
In 2017 while on mat leave, she started thinking about how there had to be a simpler and more affordable way to offer genetic tests to the broader community. At this exact moment the stars aligned, and she met her co-founder Kunal, and after 6 months of co-founder dating, they set out to change the genetic testing landscape, providing an end-to-end online patient experience.
You’ll learn:
- Why it took Zoe and her co-founders almost two years to build their MVP
- The challenges around scaling a health tech company where the margin of error is zero
- How Eugene secured millions of dollars in venture funding to scale the business, and how they’re deploying that capital
- How the current economic climate has forced them to rethink their fundraising strategy
- How overcoming fear has been a central theme of Zoe’s start-up story
- How Zoe approaches the never-ending juggle of founder-life and parenthood.
